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FINANCING SPORT
9781935412427
Fitness Information Technology
3
14
This new edition will further solidify its standing as the most authoritative text on sport finance. The authors have completely reorganised and revised this popular textbook. This edition provides detailed coverage of the current financial issues and challenges facing managers in professional, collegiate, and non-profit sport agencies. Expert practitioners also provide content in key areas such as ticket sales, licensing, and media sales.
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